Essence of Hollywood, a beauty lounge, is as salon that concentrates on overall beauty including cosmetics and hair. Essence of Hollywood takes pride in customizing their services for each client.
I was brought on by the owner to bring the brand to life. There was a name for the business, but there was nothing else. Gathering information from the owners, I was able to determine what the business needed.
In the end, I created a logo focusing on the diva lifestyle that women would like to embody. The end result was a bold and heavy logo. The new look made it easy for their customers to relate to and feel comfortable knowing the beauty lounge would take care and take charge.